Virginia Beach tourism officials telling people to
VIRGINIA BEACH, Va. Virginia Beach tourism leaders canada goose factory sale are taking Canada Goose online a different approach to their new ad campaign to get tourists to come to canada goose factory outlet the region.
The new campaign has two parts: One is called “Go Beachless,” and the second is called “Go Beach.”
Go Beachless encourages people to experience adventures outside the beach like going to restaurants, concerts, festivals and breweries; visiting outdoor parks and going on adventures.
Go Beach canada goose clearance promotes the 30 miles of waterfront property in the city to include the Oceanfront, Chic’s Beach and Sandbridge.
“It’s kind of a two sided campaign,” said Virginia Beach Convention and Visitors Bureau Director Brad Van Dommelen. “There is so much to experience and do in Virginia Beach. We really want visitors and canada goose outlet store people considering Virginia canada goose outlet Canada Goose Online canada Beach as a destination to understand that. We have a full experience of fun and excitement and things that canada goose https://www.st-edwards-cam.org.uk outlet uk are away from the canada goose outlet black friday beach, as well as canada goose outlet store uk a great beach canada goose outlet uk sale to visit.”
Van Dommelen said they wanted to try something new, create intrigue and design a campaign that was different from the traditional hospitality campaigns.
“It’s fun, creative and different, and that’s exactly the reaction that we’re looking for,” Van Dommelen said.
Officials canada goose black friday sale said the focus of the campaign is to educate consumers on all the aspects the city has to offer, not just canada goose clearance sale the beaches.
They said they hope the intrigue and humor will add to the new advertisements.
“We wanted canada goose uk outlet a campaign that really differentiates Virginia Beach and sets us apart and creates intrigue about the canada goose outlet toronto factory destination,” said Van Dommelen.
According to tourism officials, the campaign objectives are to generate greater familiarity with Virginia Beach’s experience throughout the city.
They also wanted to create disruption within the destination marketing space where so many coastal destinations’ ads look the same, as well as to inject humor into their message to be more memorable and generate greater recall of the city, according to officials.
The campaign was just launched few days ago.
People in New York City will see posters cheap canada goose uk in the subway, and the canada goose outlet reviews airport in Charlotte has signs hanging up promoting the campaign.
Tourism officials said they want local businesses in Virginia Beach to get involved and “pick sides,” and said they would canada goose outlet online ultimately like to have the entire community involved.
Tourism officials said there will be more canada goose outlet jackets to unveil about the campaign and that they hope to release more next week.
They said they spent about $3.2 million for the ads. They said the money used to pay for the campaign was generated by the TAP Funds, which are collected through tourism dollars.